WINNERS

Beyond the Office Door, LLC

Consumer Products

It’s that entrepreneurial spirit that led Greg Knighton to found Btod.com in 2005. Knighton grew up in the office furniture industry. He was working for his father’s furniture manufacturing company when he decided to branch out and start selling some of the products. He felt the e-commerce route would allow him the best opportunity to be successful, so while attending college for Business, Knighton started his own website . During this time, Knighton’s close college friend Ryan Bald helped sell some of the furniture on eBay. Their hard work, Knighton’s knowledge of the industry, and their ability to leverage their website against the competition quickly allowed sales to skyrocket. Knighton was able to put that money back into the business, create a new website, bring Bald on as a partner, and open their first location in Wausau, Wisconsin.